Redefining
Political Strategy

Your campaign needs to attract the eyes of a new generation - one unlike any before. Welcome to Alect, a super-charged agency built by students ready to take the world by storm.

Gen Z makes up
1 in 10
of eligible voters in 2020
However, we have the lowest turnout rate with only
3 out of 10
eligible Gen Z'ers typically casting their vote.
You already know that youth
vote progressive
making them key to any democratic bid for election.
So. . . how can you
reach our
generation?
It's time to hear our solution

With Alect on your campaign, you will develop seamless plans to

Excite

Let young voters know you care about their future.

Inspire

Open our generation's eyes to the future, under your leadership

Engage

Tailor your message to create actionable change.

Excite

Let young voters know you care about their future.

Inspire

Open a new generation's eyes to a future under your leadership.

Engage

Tailor your message to create actionable change.

Excite

Let young voters know you care about their future.

Inspire

Open our generation's eyes to the future, under your leadership

Engage

Tailor your message to create actionable change.

Our Clients

How?

Our Services

From strategy to seamless execution, Alect provides the all-in-one youth agency that your campaign has been looking for.

Research

Quantitative Surveys

Get immediate and data-driven insights straight from Alect's exclusive database of Gen Z & Y Voters.

Field Research

Leverage Alect's wide selection of Gen Z & Y focus groups to see how your message actually spreads from person to person — in genuine dialogues with friends.

Platform Analysis

We've built a dedicated base of policy and platform analysts. And unlike other firms, we actually understand the nuances behind our generation's engagement with different policies.

Meaningful Reports

Our top team will compile all of the data above into a real representation of our generation as a whole, along with action items to get started right away.

Base Building

Direct Voter Contact

We will deploy our student force of 100+ volunteers and fellows to engage in targeted phone-banks, fundraising drives, etc to reach all voters — young and old alike.

Registration & Education

We will work with organizations in your jurisdiction to register thousands of young voters and strategically collect information that can be used to turn them out, asymmetrically expanding the size of the voter base in your favor.

Field Strategy

We will help you implement a cutting-edge grassroots operation designed to bring hundreds of young people on board digitally and knock tens of thousands of doors on your campaign's behalf.

Small-dollar strategy

Bring down your average contribution by implementing phone, text, and digital campaigns designed to get young people to pitch in what they can, massively expanding the size of your fundraising base and helping differentiate you from candidates solely reliant on large contributions and PAC money.

Marketing

Brand Positioning

Gen Z has the average attention span of 8 seconds - that's less than a goldfish. Not only can we can ensure that your message is delivered affectively to our generation, but we can seed community, engagement and action.

Digital Strategy

Regardless of your marketing experience or know-how, native users understand these apps & algorithms like no other.

Virtual Campaigns

In a time of disconnect and isolation, virtual campaigns are a great way for people to come together as a community. We create actionable and impactful virtual campaigns that spread like wild fire for Gen Z'ers to participate in across the nation.

See Us
In Action

Take a look at Alect's past campaigns.

Our Case Studies
Congressional Races
Tj Cox, Josh Harder, Christy Smith

Congressional Races

Georgia's Senate Elections
The Deciding Seats To A Democratic Majority

Georgia's Senate Elections